Author: William K

Launching a high-end small business is no easy task. The first thing to do is identify a niche and a target market. It is important to know who your target market is before you start spreading the word about your business. This will help you to know what your target audience is. There are three ways you can start marketing your business. You can use an email list, a blog, or social media to get the word out there. Forget conventional wisdom, marketing strategy and management practices In the new digital age, the old rules of business no longer apply.…

As a coach, you are the person who is responsible for the success of your business. You need to be the person who is always on top of your game. You need to be the person who is clear about your goals and what you want to achieve. You need to be the person who is constantly  striving for improvement. You need to be the person who is constantly asking for feedback. You need to be the person who is always looking for ways to help others. Know yourself If you want to be an effective coach, you need to…

Ecommerce businesses have to be careful with the checkout process. One of the most common mistakes is not having a guest checkout option. This can cause customers to abandon the cart. It is also important to have a secure checkout. This is a way to protect the customer and the business.  This can be done by having a SSL certificate issued. This is an easy way to make sure that the customer is protected. Not Including Free Shipping Free shipping is a great perk for online shoppers, but it can also be a huge cost for the company. The average…